The dream of every ambitious entrepreneur: to create a shining new headquarters for his company.
Let’s say more, a company building overlooking a motorway. Therefore visible to hundreds of thousands of people, every day, every night.
As in a sort of diffuse hypercity, giant architectural events promoted by private companies are chained along the country’s highways, composing a landscape of entrepreneurial stories.
The building parcel is located along one of the myths of the Italian on-the-road landscape: the A14 Adriatic motorway.
With its five thousand covered square meters, the new headquarters will become the first factory in central Italy for the research, development and manufacture of radiators in extruded aluminum.