JOMO, acronym that stands for Joy of missing out, associates the thematic of fighting against plastic pollution with another lesser perceived form of pollution: hyperconnection to portable digital devices. The obsessive use of smartphones generates stress and brutalizes relationships between people in real life. The project proposes a ritual object that temporarily “eats” the smartphones, to make us fully enjoy the reality that surrounds us.
JOMO is an object entirely made in polyethylene, obtained from the recycling of the tarpaulins used in the greenhouses of the largest Italian agricultural district. We are talking about the sicilian area of the renowned Pachino tomatoes, which thrives under the great sun of the southernmost geographical point of Italy.
Greenhouse tarpaulins need to be replaced every year and are not always properly recycled. They are often burned or dispersed in the environment, eventually ending up in the Mediterranean sea. For this reason the object takes the shape of a jellyfish. A plastic jellyfish.

The aim of JOMO is to re-establish a convivial and direct relationship between people, avoiding the continuous access to the smartphone. The recycling of greenhouse plastic aims to start up a production located in south-eastern Sicily. A sort of zero-kilometer recycling process that can already rely on a first company willing to supply the “raw material”.

The project aimed to be a mass object, as dopamine addiction engender by smartphones is now generalized, and it is insidious precisely because it is considered a new normality.